Tag Archives: epublishing

Flash to HTML 5 Conversion Made Easier

Digital content delivery has matured significantly since its initial beginnings, a stage which was characterized by users facing compatibility issues. Content managers had a multitude of options when it came to creating content. But the more important question was how to make this content reach the widest possible audience who used a wide variety of devices and platforms.

A few events in the digital publishing industry have characterized the future of Flash development:

(i) Apple’s rejection of Flash as the platform of choice for digital content dissemination
(ii) Discontinuation of Flash support for mobile devices, and
(iii) Introduction of the HTML 5 standard by the Web Hypertext Application Technology Working Group (WHATWG) of the World Wide Web Consortium (W3C).

Among the three events captured above, the drive towards adoption of the HTML 5 assumes more significance. Touted as a vendor neutral standard, it is expected to bring about a level of standardization in content dissemination that benefits all stakeholders. However, the more important question for content developers, particularly Flash professionals, is how to ensure the portability of the huge base of Flash content that has already been created, to HTML 5.

Content creators have three options through which they can address their Flash to HTML 5 conversion needs.

(a) Using Adobe’s Extensions to Flash: Adobe currently offers a complementary extension to Flash Professional CS6, CreateJS, an open source framework which enables content authors to leverage the rich drawing and animation capabilities of the Flash environment, while also enabling the transition to HTML 5 based content. As of the date of this writing, CreateJS Version 1.2 functions as an export panel which converts existing content into a HTML 5 compatible canvas, into which interactive functionality can be programmed using JavaScript.

The CreateJS toolkit is available for existing users Flash Professional CS6 and the Adobe Creative Cloud.

(b) Google Swiffy: Swiffy is a Google tool for converting Flash content to HTML 5 compatible format. Google Swiffy takes as input an SWF file, which is then converted into HTML 5 format. This HTML output file from Swiffy is then included in the tag of the final HTML 5 file. Swiffy works by first converting the uploaded SWF file into a JSON file, and at run time, uses a client side JavaScript code to load this JSON file.

Despite the prevalence of options to convert Flash to HTML 5, there are several portability and compatibility issues to be addressed. For instance, there exists a wide base of end users who still use Internet Explorer 6.0 (the current version is IE 9), or one of the earlier versions of popular browsers which do not have HTML 5 support. Rendering Flash content on such browsers would be more of a possibility than taking the pains to convert the same into HTML 5 format. Portability may also be an issue at times, since Flash files created using ActionScript 2.0 (the objected oriented scripting language tightly integrated with the Adobe Flash platform) may be converted using Google Swiffy, whereas Flash files created using ActionScript 3.0 may not be fully convertible to HTML 5 format using Swiffy.

In conclusion, Flash to HTML 5 conversion remains a possibility today, but is largely determined by the complexity of animation/interactivity that is included in the content. With the move towards increased HTML 5 adoption, it is likely that more and more options will present themselves to content creators for conversion of Flash to HTML 5. In a similar manner, the sophistication of existing options is also likely to improve with time. All these developments, when seen from the long term perspective, indicate a promising future for the interactive content creation and distribution industry.


Do publishers and conversion houses really make use of the advantages of outsourcing?

My answer for the above question will be no. Most of the publishers and conversion houses around the world outsource their project based on the vendor’s size, marketing potential and mostly their long relationship with them. They generally hesitate to try out new options fearing time consumed for it by which they miss out the real advantage of outsourcing.

For example when most publishers and conversion houses outsource the project to a large vendor A for an approximate cost of 100 $, the A vendor in turns outsource it to their suppliers to a cost of 50 $   . In turns they do have other suppliers who will be doing this project for 25 $.

This is because of the bulk orders getting locked into a limited number of suppliers around the word some of the disadvantages of it are as follows.

  1. The actual cost of production is much higher than what is should be.
  2. Time of production is much slower since multiple vendors are involved.
  3. And the biggest data security.

Best ways to identify a good supplier.

  1. Check out for references from their existing clients and the credibility of their clients.
  2. Sign out an NDA to make sure that they are not using any other external suppliers.
  3. Do a demo job with them to check their quality and turnaround.
  4. Compare the quote with their competitors.

Might be some of the solution for getting the real advantage from outsourcing for more in-depth question please feel free to contact me at nataraj@equiretech.com

Complex School Book Typesetting (Multilingual Typesetting)


The composition & typesetting process is a very critical phase of the publishing process. The best written content needs to be rendered well on a variety of devices, seamlessly, for maximum visual impact.

equire has a team of experienced compositors and typesetters who bring together a balanced blend of technical expertise in pagination tools and creativity. With a track record of delivering impactful output for material of a wide range of complexities, publishers need to look no farther than E-quire !

 Our Clients

Cappelen Damm Cappelen Damm


Our team of experts is skilled in Composition, Graphics, Project Management, And
Quality Controller.
We are experts in pagination software like
InDesign CS4/CS5/CS6
MS word.
Equire’s production staffs have working experience with a wide range of
composition deliverables, including
Higher Education & K-12
Major reference works / Encyclopedia
Children books
Cook books
Magazines and Catalogs

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Multilingual Typesetting
English & European languages ( French, Spanish, Portuguese, Danish, Dutch, German etc.,
To complement your text with appropriate design or images, we provide design and art services ranging from conceptual outlines and
redrawing of author supplied artwork to full creative design services. We work with a full range of graphic design software, such as
Adobe Creative Suite (Illustrator, Photoshop, InDesign)

For Free Test Job  Contact nataraj@equiretech.com