Monthly Archives: March 2014

Ways to Enrich Digital Content

Thanks to the advancements in technology, and the proliferation of personal hand held devices, it has become very easy for publishers to disseminate content digitally across a wide spectrum of interested end users.  Digital content creation and dissemination has opened up the market place to the extent where users now demand a richer interaction experience while accessing digital content. 

 

From an approach standpoint, one can look at two broad options to enhance digital content:

 

  • eBook applications
  • Multimedia enhancements and

 

eBook Apps: Ebook Apps do not enhance digital content per se.  They provide innovative usage options to readers while they access digital content.  eBook Apps are typically developed for specific platforms, with the typical objective of ensuring access to content across multiple devices.  For instance, Amazon offers a free eBook application that helps a buyer read eBooks across not just their Kindle Fire 8 (KF8) platform, but also across other platforms such as Android, iPhone/iPad, Windows 8.  The application boasts of a feature that uses proprietary technology called ‘Whispersync’.  This feature ensures that users could start reading an eBook in their native KF8 eReader, book mark the point up to which they have read, and restart reading from that point onward in a Windows 8 smart phone.  The eBook app takes care of synchronizing the bookmark across platforms.

 

One can intuitively understand that the eBook apps approach to enhancing digital content presents limitless potential, but is an option that could be cost and effort inhibitive.

 

The other common approach to enhancing digital content, namely, multimedia enhancements, provide a vast scope to engage the user.  In contrast to the eBook apps approach, this approach directly works on the content to deliver an enhanced user experience. 

 

 

For publishers, all efforts to enhance digital content needs to: make the content more interesting, informative, and interactive or a combination of all the three.  The nature of content enhancement is decided by its relevance to the subject matter of the digital content.  In the remainder of this article, let us examine a few options for enhancing digital content.

 

Multimedia (Audio and Video) Content:

 

Audio and video content are the most prominent choices that come to mind when we think of enhancing digital content. Incorporating multimedia content can range from the straightforward to sophisticated, as below:

 

  1. Audio: These are the simplest enhancements that could possibly be added to digital content.  An audio file in one of the compatible formats is incorporated in the content, allowing the user to play/pause/stop as per their preference.
  2. Audio Overlay: A more sophisticated audio enhancement is to use an audio overlay which synchronizes with the text content.  These function like a voice over narration, and can be particularly useful for users who prefer to ‘listen’ to their books on the go.
  3. Video Files: Despite the prevalence of multiple video file formats such as common file MOV, ASF, ASX, AVI, 3GPP, MP4, MPEG, MPG,QT, WMV, a substantial level of standardization has been achieved in incorporating videos with digital content. 
  4. 360º Illustrations: Panoramic images can be created in multiple file formats, namely Adobe Flash, Apple QuickTime, etc.  These are an enhanced versions of video files, where users are able to control gain a 360º perspective of an image
  5. Animations: Animations in e-Books are typically two-dimensional, cut-out animations, typically used in children’s e-Books. These can range from simple ones (animations restricted to a single page, simple movements like tilt/rotate along a predefined path), to highly complex ones (animation spread across multiple pages, animation that is synchronized with audio narration, or complex movements).
  6. Location based enhancements: It is now possible to enhance digital publishing by distributing tailored versions of content as it relates to a geographical region.  This presents a unique opportunity for marketers to distribute identical editorial content, but localized advertising as it pertains to the distributed content.

 

Apart from the multimedia enhancement options mentioned above, there is another option to enhance digital content, namely, incorporating application widgets.  Widgets differ from eBook apps in that they are typically embedded in the eBook, and are designed to perform a specific functionality.  For instance, one can incorporate a ‘test your understanding’ widget in an educational e-Book which randomly poses questions to the user at the end of each chapter. 

 

Digital publishing has developed to a stage today that there are a vast array of options to make content more meaningful, and engaging to the end user.  Although the issue of cross platform compatibility is yet to reach desired levels, industry standards such as EPUB3, HTML 5, etc are leading the industry in that direction.

 

Paris Book Fair 21St to 24 March – Fix an appointment with us!

Pourquoi Equire?

À Equire, tous les processus, les lignes directrices et les pratiques de travail sont mesurés contre un seul critère, «comment peut-on favoriser le client?». Equire investit énormément sur les infrastructures, les gens et l’environnement, avec l’objectif ultime de fournir des services de classe mondiale aux clients. Voici quelques-uns de nos atouts appréciés par nos clients internationaux:

•Expertise dans le domaine de l’édition et des ressources qualifiées

•Soutien à la clientèle 24×7

•Une communication efficace et une réponse rapide

•Flux de processus personnalisé pour chaque projet

•Innovation technique continue qui ajoute de la valeur à nos capacités de service

•Équipe de support logiciel équipée

•Capacité à répondre aux besoins des mises en forme / formats, disciplines universitaires à travers différents médias, les secteurs industriels et les technologies des clients

•Capacité à répondre aux exigences exactes des différentes catégories de segments de l’édition, que ce soit professionnel, scolaire ou commercial

 

Contactez-nous

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Les besoins de l’industrie de l’édition ont évolué avec le temps. Le contenu est maintenant livré sur appareils portables, outre les moyens traditionnels. Il est donc devenu impératif pour les fournisseurs s’adapter à l’utilisation des dernières technologies pour pouvoir fournir des solutions et services efficace, fiable, en temps et rentables pour les éditeurs.

Les technologies Equirefournissentune bonne combinaison de personnes, les processus et les outils technologiques pour aider les éditeurs à réussir avec cette évolution rapide.

 

E-Livres et les applications

Le mandat de marché pour la numérisation des contenus etprogrès de la technologie ont permis de presenter le contenu dans un large éventail de dispositifs de renduy compris iPad, Kindle Fire, Nook, Kobo et d’autrese-lecteurs. Avec le marché exigeant à la fois, la mise en page fixeainsi que le contenu redistribuable, cet équilibre exige une connaissance approfondie des différentes normes autour de la diffusion de contenu. Equire réunit un beau mélange d’automatisation grâce à la technologie et l’expertise de conversion eBook pour aider les éditeurs mondiaux avec:

•HTML 5 développement centréedu contenu

•EPUB 2 et EPUB 3 de développement de fichiers et la conversion de différents formats d’entrée

•EPUB 3 et conversions de mise en page fixes basés sur KF8 de livres pour enfants, romans graphiques, livres de Belles-Lettres, des tableaux complexes et des livres de mathématiques

•Conception de l’arrière-

•Développer leseBook des applications

•Conception de contenu interactif

•Conception graphique, animation

 

Services éditoriaux

Services de rédaction de Equire s’étendent sur toute la gamme desactivités dans le processus de révision éditoriale:

•correction des épreuves

•Édition de texte – langue et technique

•L’amélioration de la langue, de polissage pour corrigerles erreurs grammaticales et d’orthographe, de manière à assurer la diffusion au public mondial

•Assurer la conformité aux directives du l’éditeur

 

Composition / typographie

Le processus de composition et de typographie est une phase très cruciale du processus de l’édition. Le contenu du meilleur écrit doit être bien présenté sur une variété de dispositifs,façon transparente, pour un impact visuel maximal.

Equire dispose d’une équipe de compositeurs expérimentés et des typographes qui possèdent une expertise technique avec les outils de pagination et de la créativité.   Avec l’expertise de l’équipe qui traite avec efficacité  le matériel d’un large éventail de complexité, les éditeurs n’auront plus besoin de chercher ailleursque E-quire!

Illustration et conception graphique

«Une image vaut mille mots» selon le fameuxproverbe. Un bon contenu est complété par des œuvres d’art et les graphiques qui est riche et engageante. Equire se vante d’une équipe expérimentée de conception graphique qui peut gérer toutes les exigences pour la génération des illustrations – que ce soit au trait, les demi-teintes, redessiner ou art créatif. Nos concepteurs graphiques sont expérimentés dans les communications visuelles et les domaines des beaux-arts, tout en ayant une grande connaissance du logiciel de conception graphique (Adobe Photoshop, AdobeIllustrator, CorelDraw, AutoCAD, etc)

 

Gestion de projet

Lorsqu’un éditeur s’engage avec Equire pour l’un des services, l’interaction au jour le jour est typiquement avec le Project Management Office (PMO) aEquire. Le PMO Equire est un ensemble dynamique de ressources multi-compétences qui prennent soin de chaque phase du processus de publication:

• Réception du manuscrit, la correction, le suivi des modifications et gestion

• Administration / liaison avec les parties prenantes dans le processus de révision éditoriale

• La gestion de bout en bout du processus de la production du contenu

• Livraison des fichiers de haute qualité dans les délais, les budgets

Flash to HTML 5 Conversion, Equire offers it at an unbeatable price

Digital content delivery has matured significantly since its initial beginnings, a stage which was characterized by users facing compatibility issues.  Content managers had a multitude of options when it came to creating content.  But the more important question was how to make this content reach the widest possible audience who used a wide variety of devices and platforms.

A few events in the digital publishing industry have characterized the future of Flash development:

(i)            Apple’s rejection of Flash as the platform of choice for digital content dissemination

(ii)          Discontinuation of Flash support for mobile devices, and

(iii)         Introduction of the HTML 5 standard by the Web Hypertext Application Technology Working Group (WHATWG) of the World Wide Web Consortium (W3C).

Among the three events captured above, the drive towards adoption of the HTML 5 assumes more significance.  Touted as a vendor neutral standard, it is expected to bring about a level of standardization in content dissemination that benefits all stakeholders.  However, the more important question for content developers, particularly Flash professionals, is how to ensure the portability of the huge base of Flash content that has already been created, to HTML 5.

Content creators have three options through which they can address their Flash to HTML 5 conversion needs.

(a)   Using Adobe’s Extensions to Flash: Adobe currently offers a complementary extension to Flash Professional CS6, CreateJS, an open source framework which enables content authors to leverage the rich drawing and animation capabilities of the Flash environment, while also enabling the transition to HTML 5 based content.  As of the date of this writing, CreateJS Version 1.2 functions as an export panel which converts existing content into a HTML 5 compatible canvas, into which interactive functionality can be programmed using JavaScript.

The CreateJS toolkit is available for existing users Flash Professional CS6 and the Adobe Creative Cloud.

(b)  Google Swiffy: Swiffy is a Google tool for converting Flash content to HTML 5 compatible format.  Google Swiffy takes as input an SWF file, which is then converted into HTML 5 format.  This HTML output file from Swiffy is then included in the <iframe> tag of the final HTML 5 file.  Swiffy works by first converting the uploaded SWF file into a JSON file, and at run time, uses a client side JavaScript code to load this JSON file.

Despite the prevalence of options to convert Flash to HTML 5, there are several portability and compatibility issues to be addressed.  For instance, there exists a wide base of end users who still use Internet Explorer 6.0 (the current version is IE 9), or one of the earlier versions of popular browsers which do not have HTML 5 support.  Rendering Flash content on such browsers would be more of a possibility than taking the pains to convert the same into HTML 5 format.  Portability may also be an issue at times, since Flash files created using ActionScript 2.0 (the objected oriented scripting language tightly integrated with the Adobe Flash platform) may be converted using Google Swiffy, whereas Flash files created using ActionScript 3.0 may not be fully convertible to HTML 5 format using Swiffy.

In conclusion, Flash to HTML 5 conversion remains a possibility today, but is largely determined by the complexity of animation/interactivity that is included in the content.  With the move towards increased HTML 5 adoption, it is likely that more and more options will present themselves to content creators for conversion of Flash to HTML 5.  In a similar manner, the sophistication of existing options is also likely to improve with time.  All these developments, when seen from the long term perspective, indicate a promising future for the interactive content creation and distribution industry.