Brazilian regulators have ruled that technology giants Apple do not have a trademark on the name “iPhone” in the country. The ruling is a result of a local company, Gradiente, registering the name back in 2000, seven years before Apple would register. The decision only applies to smartphones, not other merchandise, such as clothing.
Apple has already lodged an appeal, arguing that Gradiente did not use the name “iPhone” in a product from 2008 to 2013, meaning that the registration for the trademark should’ve expired. Gradiente have publicly stated that they are willing to work with Apple to find a solution, although they have the right to sue for Apple to not be allowed to use “iPhone” in Brazil at all.