Which is the Best reading device Ipad/KF8/Nook or which one?

The digital publishing industry has changed so much after the launch of ipad. Now we are having new devices being launched every month with added features and distinct cost advantages. With the content being so much interactive with use of html 5 and Interactive book apps especially in children book the publishers or confused to choose the format to convert and the reader are confused in the devices to buy. The best solution for this will be a global format which can be loaded in any device which will result in reducing cost for publishers as they a stick to a single format so that the end user will also be benefited from this .Will IDPF  would be able to take a call on this.


Please provide your valuable feedback  on how to sort out this challenge ?


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