When was the last time you came across a book or a publishing company’s ad campaign?  I’m not sure if there are even campaigns that advocate the art of reading.  What would it look like?  If I had the honor, I’d probably get a big piece of white paper and write READ in bold stencil all across it.  How original.

  A lasting impression of a reading-related campaign I ever saw was by Penguin Books.  Looking beyond their success of publishing millions of bestsellers globally, one of the biggest factors that has continued to contribute to its success, in my opinion, is their branding.  Considering that it’s merely a tiny logo that barely gets prioritized as a consumer’s purchasing decision, Penguin Books has evolved into an internationally recognized icon.  Not a lot of publishing companies spend on marketing campaigns.  I think they assume that they are automatically put on the…

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